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MACommunication Strategies and Techniques

University of Siena
Italy, Siena
Department of Social, Political and Cognitive Sciences Italy, Siena, Palazzo San Niccolò - via Roma, 56 - 53100
Tuition fee

The tuition fee is calculated according to the country of origin and ranges from a minimum of € 756 to a maximum of € 2406 (per year). You can calculate the amount to be paid per year at this link.

Application fee €30 per programme

You will receive an e-mail with the payment instructions.

More information 


Information society, knowledge economy, data culture, interface design, services and technological artefacts, languages of institutional communication, journalism at the time of social media, digital advertising. These are some of the key words behind this degree course, which invites students to embark on a journey of exploration and training to orient themselves and know how to move in a rapidly changing media environment. The course offers theoretical and practical training in communication strategies and techniques.

Programme structure

The degree in Communication Strategies and Techniques has three curricula taught in Italian:
- Communication technologies for Experience Design
- Public, social and journalism communication
- Persuasive and advertising communication

Class MIUR: LM-92 Master’s Degree in Communication Theory
Duration: 2 years
Credits: 120

Career opportunities

Graduates in Communication Strategies and Techniques will be able to operate in all sectors of the world of modern professions focused on communication. The main professional figures connected to the three addresses are:

Expert in Interaction and Experience Design
- Role known as IU / UX Designer. The IU / UX Designer conducts product research, development strategy, information architecture and interaction design;
- Creator of prototypes on different levels of detail, from rapid sketches on paper to wireframe produced with dedicated software, from low-level Mock Up to interactive computational prototypes.

Socio-political communication expert and socio-political analyst
- Expert in political communication and political consultancy;
- Expert in knowledge network management, communication tools via Web and Social network;
- Data journalism expert;
- Expert in market surveys, socio-political research, management of projects with public and mixed funding.

Expert in programming persuasive and advertising communication plans.
- In private companies: role of communication manager, planner of cultural and promotional events, social media planner;
- In public institutions: role of head of the URP, management of relations with the media, planner of communication campaigns.
- In specifically political institutions: role of critical analyst of the communication campaigns and of the positioning of the different subjects;
- In professional communication services (agencies): consultant for institutional, social and political communication campaigns, as well as for advertising campaigns and curator of the image of public and political personalities.

Apply now! First intake - Academic year 2020/21
Application deadline
Jan 15, 2020 23:59
Europe/Rome time
Studies commence
Sep 28, 2020
Apply now! Second intake - Academic year 2020/21
Application start
Feb 1, 2020
Application deadline
Apr 28, 2020 23:59
Europe/Rome time
Studies commence
Sep 28, 2020

Application deadlines apply to citizens of: United States