Study location	Italy, Siena, San Niccolò, via Roma, 56 - 53100 - email: didattica.dispoc@unisi.it
Academic field	Media studies (JACS P300)
Type	Master's Degree, full-time
Nominal duration	2 years (120 ECTS)
Study language	Italian
Awards	MA (LM-92 Class of second cycle degrees in Communication theory)

Tuition fee	The tuition fee is calculated according to the country of origin and ranges from a minimum of € 756 to a maximum of € 2406 (per year). You can calculate the amount to be paid per year at this link.
Application fee	€40 per program You will receive an e-mail with the payment instructions.

Entry qualification

Bachelor/Undergraduate diploma (or higher) After you have applied, an Enrolment Committee will assess your competences and skills against the requirements of the MSc Programme. Admission criteria The admission to the Master of a graduate who is in possession of a degree awarded by a foreign University or an equivalent foreign institute is evaluated by the Didactic Committee through a case by case assessment, considering the documentation received through online procedures, on the basis of the relevance and consistency of the qualification obtained abroad (and of the entire training course) with the training objectives of the Master, as well as linguistic knowledge. After the evaluation You will be notified about acceptance approximately one month after the application deadline. The entry qualification documents are accepted in the following languages: English / Italian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Procedures at the Italian Diplomatic Representatives Non-EU citizens Non-EU citizens are invited to contact the Italian Diplomatic Representation of their countries as soon as possible in order to obtain all the required documents for the pre-enrollment at the University of Siena and for information regarding the VISA process. EU citizens – Non EU citizens with regular permit to stay – Italians with degrees obtained abroad They must contact the appropriate Italian Diplomatic Representation in order to obtain all the documents required for enrollment in the University of Siena.

Territory requirements	Applications are accepted from the following territories (based on citizenship): World.

Language requirements

English Italian English knowledge In order to take the MSc courses, students must have an adequate knowledge of the English language, at least of level B1 as established by the Common European Framework of Reference for Languages (CEFR). Students can demonstrate to possess the required knowledge level either through a recognized international certification (see the list) of international certifications recognized by the University of Siena), or by passing a B2 level exam at the Centro Linguistico di Ateneo (CLA). After the enrolment in Siena, students having an international certification must present it to the CLA office and apply for recognition. The CLA is located in Piazza San Francesco 7, Siena (more details can be found in the related website). Knowledge of Italian language The Italian language proficiency test is compulsory for all non-EU candidates residing abroad who enroll in a course taught in Italian and who do not have a language certification that allows the exemption from the test. For more information on certifications and the test click here

Other requirements	A statement of purpose must be added to your application. please write in italian

More information	comunicazione-tecniche-strategie.unisi.it/..municazione-tecniche-strategie.unisi.it/it

Overview

Information society, knowledge economy, data culture, interface design, services and technological artefacts, languages of institutional communication, journalism at the time of social media, digital advertising. These are some of the key words behind this degree course, which invites students to embark on a journey of exploration and training to orient themselves and know how to move in a rapidly changing media environment. The course offers theoretical and practical training in communication strategies and techniques.

Program structure

The degree in Communication Strategies and Techniques has three curricula taught in Italian:
- Communication technologies for Experience Design
- Public, social and journalism communication
- Persuasive and advertising communication

Class MIUR: LM-92 Master’s Degree in Communication Theory
Duration: 2 years
Credits: 120

Career opportunities

Graduates in Communication Strategies and Techniques will be able to operate in all sectors of the world of modern professions focused on communication. The main professional figures connected to the three addresses are:

Expert in Interaction and Experience Design
- Role known as IU / UX Designer. The IU / UX Designer conducts product research, development strategy, information architecture and interaction design;
- Creator of prototypes on different levels of detail, from rapid sketches on paper to wireframe produced with dedicated software, from low-level Mock Up to interactive computational prototypes.

Socio-political communication expert and socio-political analyst
- Expert in political communication and political consultancy;
- Expert in knowledge network management, communication tools via Web and Social network;
- Data journalism expert;
- Expert in market surveys, socio-political research, management of projects with public and mixed funding.

Expert in programming persuasive and advertising communication plans.
- In private companies: role of communication manager, planner of cultural and promotional events, social media planner;
- In public institutions: role of head of the URP, management of relations with the media, planner of communication campaigns.
- In specifically political institutions: role of critical analyst of the communication campaigns and of the positioning of the different subjects;
- In professional communication services (agencies): consultant for institutional, social and political communication campaigns, as well as for advertising campaigns and curator of the image of public and political personalities.